🖐 Blackstone Plans to Buy Ukrainian Casino Developer Murka - Tunf News

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MURKA | followers on LinkedIn | Murka loves developing new products, mixing game genres as well as bringing fresh ideas to the market.


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Sustaining growth in the social casino games space | VentureBeat
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Blackstone Snatches Ukrainian Social Casino Games Developer Murka
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Murka Competitors, Alternatives, Traffic & 3 Marketing Contacts listed including their Email Addresses and Email Formats. Ukraine; K Estimated Visits.


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Blackstone Snatches Ukrainian Social Casino Games Developer Murka. March 20, , am ·. The Blackstone Group shows ambitions toward the.


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Murka was established in and is known for such social casino brands as Slots Journey, Slots Journey 2, TX Poker, S&H Casino, Vegas.


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Blackstone Snatches Ukrainian Social Casino Games Developer Murka. March 20, , am ·. The Blackstone Group shows ambitions toward the.


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Blackstone Snatches Ukrainian Social Casino Games Developer Murka. March 20, , am ·. The Blackstone Group shows ambitions toward the.


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The U.S. firm Blackstone Group LP is preparing for the acquisition of two related Ukrainian-U.S. developers of social and mobile gaming – Murka.


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In the first quarter of , Murka nearly doubled its market share, posting percent revenue growth year-over-year. The Dnipro, Ukraine.


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The company is actually ramping way up preparations to the acquisition of Ukrainian social internet casino games builder Murka. Ukrainian.


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Success Stories. Higher tendency to make in-app purchases for players logged in with Facebook. Related Blog Posts. Client Murka. Building on the Lookalike Audiences, Murka used Facebook App Ads to not only bring in high value players but also gain 3X higher volume compared to other paid channels. Success Story. With little virality and no communication channel, Murka's Scatter Slots was not seeing the engagement that the studio wanted to achieve. Facebook Products Used. Facebook Analytics for Apps. Not only did Facebook logged in players show high engagement, but they also monetized better. More Gaming. Increase in engagement of the highest-spending audience segment. Business Tools Gaming. Facebook App Ads. To further understand its players and target them better, Murka leveraged insights from the Demographics features on Analytics for Apps. Tapping on the power of social features provided by Facebook, the studio incentivized players to invite others with hourly bonuses that could only be claimed once the player had five friends playing in the game. The Results. Platform Initiatives Hub. Aiming to create social and mobile games with innovative gameplay mechanics and rich visual experiences, Murka discovered a powerful niche in its market; most casino games were made for a female audience, yet real-world casinos were full of both sexes, so they developed two innovative new social casino projects: Scatter Slots aimed at hardcore male players, and Infinity Slots to target the general social casino audience. Learn how Murka attracted new players and enjoyed a huge increase in its return on investment with Facebook marketing solutions. App Events. In just three months, Murka increased its fan base by 13X compared to the previous year. Of the total game revenue comes from players logged in with Facebook. Augmented Reality Business Tools. The studio sent custom App Events to Facebook's Analytics for Apps for all of its re-engagement campaigns showing players the right messages at the right time, and sending them to the right places in the game to boost their activity by deep-linking with mobile app engagement ads. Finding another channel to drive engagement and showcase the power of community Murka added the mobile Like button to the hourly bonus window, the most-visited place in Scatter Slots. Star Girl is a fashion role-playing game, with 70 million downloads, enjoyed by girls and young women all around the world.

Founded inMurka is a mobile-first game developer with development offices in Ukraine that creates social casino genre hits for a https://anikdot.ru/blackjack/blackjack-online-casino-nj.html audience of more than 2 million people across 62 countries.

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Available on: iOSAndroid. With the aim to become one of the top social casino game companies on the market, Murka continues to maintain its positive ROI and plans to leverage Facebook products murka ukraine services even further to murka ukraine at scale.

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Testing with multiple ad formats including static, video and carousel ads across Facebook, Audience Network and Instagram, Murka was able to increase volume while maintaining positive ROI, with the average payback period in months. Facebook Login. With extremely targeted audiences for each of its top games, it was very important for Murka to be able to segment its audience and find high-value players. More players acquired with Facebook ads than any other paid channel. Combining player acquisition with re-engagement was fundamental to Murka's growth.